Best Google Data Studio Connectors in 2026: Free and Paid Options
If your weekly report still starts with downloading CSVs from five ad platforms, Google Data Studio connectors can take that step off your list. They pull data into your reports and keep it refreshed.
Below, you'll find the best Google Data Studio connectors (free and paid) compared side by side on source coverage, pricing, capabilities, and refresh scheduling. If your team still knows them as Looker Studio connectors, nothing has changed: Google switched back to the Data Studio name in April 2026.
What are Google Data Studio connectors?
A connector links a Data Studio report to the place your data lives, such as an ad account or a spreadsheet, and keeps it up to date. Google Data Studio data connectors come in three types, depending on who builds them.
- Google connectors: 20+ free connectors for Google products and common databases. None cover Meta, LinkedIn, HubSpot or other non-Google apps.
- Google Data Studio partner connectors: built by vendors like Coupler.io and Supermetrics and listed in the gallery. Mostly paid, they bring in Facebook Ads, Shopify or Salesforce data without code.
- Google Data Studio community connectors: built in Google Apps Script for custom APIs or internal data. Flexible, but someone has to maintain the code.
| Type | Built by | Cost | Setup effort | Best for |
|---|---|---|---|---|
| Free | Low | Google products and databases | ||
| Partner | Third-party vendors | Usually paid; some have a free plan or trial | Low | Ads, social, CRM and ecommerce apps |
| Community | Developers or your team | Free, but costs developer time | High | Custom APIs and internal data |
Partner connectors are technically community connectors too. The difference is that vendors build partner connectors and list them in the public gallery, while community connectors are usually private ones your own team builds.
The best Google Data Studio connectors at a glance
Picking a connector usually comes down to whether it covers your sources and what it costs at your volume. The table below shows both for every tool in this guide. Vendors bill and count sources differently, so check what each entry plan includes.
| Connector | Type | Sources | Free plan or trial | Starting price (annual billing) | Best for |
|---|---|---|---|---|---|
| Google Analytics 4 | GA4 properties | Free | Free | Website and app analytics | |
| Google Ads | Google Ads accounts | Free | Free | PPC reporting | |
| Google Search Console | Search Console properties | Free | Free | SEO reporting | |
| Google Sheets | Spreadsheets | Free | Free | Manual or exported data | |
| BigQuery | Tables and SQL queries | Free (query costs apply) | Free | Large datasets | |
| YouTube Analytics | YouTube channels | Free | Free | Video performance | |
| MySQL, PostgreSQL, Cloud SQL | Databases | Free | Free | Product and app data | |
| Coupler.io | Partner | 400+ | Free plan, 7-day trial | $24/mo for 3 accounts and 1 destination | Blending several sources before reporting and AI integration |
| Porter Metrics | Partner | 25+ | Free plan (last 30 days of data), 14-day trial | $12.50/mo per source account | Small teams on a budget |
| Windsor.ai | Partner | 350+ | 30-day trial, then free plan (1 source, 1 account) | $19/mo for 3 sources | Wide coverage at a low price |
| Power My Analytics | Partner | 80+ | 14-day trial, no free plan | $41.63/mo for 5 sources and 5 accounts | Teams reporting in several BI and AI tools |
| Supermetrics | Partner | 3 on Starter | 14-day trial, no free plan | $44/mo for 3 sources and 1 user | Marketing teams with established reporting |
| Funnel | Partner | 117 to 590+, by plan | Demo only, no free plan | $300/mo in flexpoints | Large teams that need a central data hub |
Prices checked in October 2026. Plan limits like refresh frequency and account caps matter as much as price. Google's free connectors cover Google data; paid tools earn their place once you add other platforms or need to combine sources.
Top free Google Data Studio connectors built by Google
These free Google Data Studio connectors are available in every account.
Google Analytics 4
Brings your website and app data into reports: sessions, users, conversions and revenue.
- Good forA dashboard showing which channels and landing pages drive traffic and sales.
- Watch out forReports with many charts can hit GA4's hourly limit and show quota errors, and you see totals, not individual visits.
- Quick tipFor heavy reports, send GA4 data to BigQuery, which can add a small cost.
Google Ads
Pulls your Google Ads campaigns, ad groups, keywords and search terms, with cost, clicks and conversions.
- Good forA weekly PPC dashboard tracking spend, CPC, conversions and cost per conversion by campaign.
- Watch out forIt only covers Google Ads, and its metric names don't match Meta or LinkedIn Ads, so comparing channels side by side takes extra cleanup.
- Quick tipIf you also run Meta or LinkedIn campaigns, a partner tool that puts all channels into one table saves you that cleanup.
Google Search Console
Shows how your site performs in Google Search: clicks, impressions, click-through rate and average position.
- Good forAn SEO dashboard of your top search queries and pages.
- Watch out forData shows up 2 to 3 days late. You also choose between site-level and page-level data, which give different totals, so stick with one.
- Quick tipSearch Console keeps only 16 months of data, so save it to a sheet or Google BigQuery if you want longer trends.
Google Sheets
The go-to for data no connector covers, such as budgets, targets, CSV exports or offline sales. Edits in the sheet show up in your report.
- Good forA report comparing spend against budget, or monthly targets against actual results.
- Watch out forMerged cells, messy headers or mixed formats in a column confuse Data Studio, and very large sheets slow reports down.
- Quick tipKeep one tidy tab per data set with a single header row, and connect the report to that tab.
BigQuery
Connects to data stored in BigQuery, Google's data warehouse. An analyst or data team usually manages it.
- Good forReports on very large data sets, like full GA4 history or data from several systems.
- Watch out forQueries the report runs are billed to your Google Cloud account once you pass the free tier.
- Quick tipAsk your data team for a smaller summary table, and set the report to refresh less often to keep costs down.
YouTube Analytics
Brings in views, watch time, subscribers and engagement for YouTube channels you have access to.
- Good forA report on which videos perform best and how your channel grows.
- Watch out forYouTube ad spend isn't included; that comes from the Google Ads connector.
- Quick tipAdd GA4 data to the same report to see whether new videos bring more people to your site.
MySQL, PostgreSQL and Cloud SQL
Connects to your company's own databases, such as product, app or order data.
- Good forA report that puts orders or sign-ups next to your marketing data.
- Watch out forSetup usually needs a developer or IT to share access. Older MySQL versions (5.6 and 5.7) can't be used for new reports after February 26, 2027.
- Quick tipAsk for a summary view of the data rather than full tables, so reports load faster.
The full Google Data Studio connectors list also includes Looker, Spanner, Cloud Storage, Microsoft SQL Server, Amazon Redshift, Microsoft Excel, CSV file upload, Extract Data, Campaign Manager 360, Display & Video 360, Search Ads 360, Google Ad Manager 360 and Apigee.
Best partner connectors for non-Google data
Most third-party options (often listed as Looker Studio connectors) are paid Data Studio integrations. Each of the six below includes a Facebook Ads connector if you're after Google Data Studio Facebook connectors.
Coupler.io
Coupler.io is a data integration and AI analytics platform. Setup happens in its own app: pick your sources, choose Data Studio as the destination, and it creates the data source for your report. The same setup can also send data to Google Sheets, BigQuery, Power BI or AI tools like Claude and ChatGPT.
- Sources
- 400+
- Free plan or trial
- 7-day trial, plus a free plan with 1 source and manual updates
- Starting price
- $24/month (annual billing), priced by connected accounts and destinations
Best for: teams that combine several sources in one report.
For example, Google Ads, Meta Ads and HubSpot (3 accounts) in one Data Studio report fit the Starter plan with daily updates. Hourly updates need Pro at $199/month.
Porter Metrics
Porter Metrics is a reporting connector for ad, social media and CRM data. You add it to a Data Studio report and sign in to accounts like Meta, TikTok Ads, Shopify or HubSpot.
- Sources
- 25+
- Free plan or trial
- 14-day trial, then a free plan with the last 30 days of data
- Starting price
- $12.50/month per account (annual billing)
Best for: small teams and agencies reporting on a handful of ad and social accounts.
The price per account drops as you add more: 8 accounts cost $64/month on monthly billing, versus $15 for one.
Windsor.ai
Windsor.ai is a marketing data platform. You connect accounts on its site, then pull them into Data Studio through its connector.
- Sources
- 350+, all on every plan
- Free plan or trial
- 30-day trial, then a free plan with 1 source and 1 account
- Starting price
- $19/month (annual billing)
Best for: teams that want wide coverage at a low price.
Sources, not accounts, decide your plan. Basic covers 3 sources across up to 75 accounts, enough for Google Ads, Meta and LinkedIn for 20 clients. Add TikTok and Shopify and you need Standard at $99/month.
Power My Analytics
Power My Analytics is a marketing connector suite. You connect accounts in its hub, then use its connectors in Data Studio. The same accounts can also feed Power BI, Tableau, Claude and ChatGPT.
- Sources
- 80+, all on every plan
- Free plan or trial
- 14-day trial; no free plan, only sample data for testing templates
- Starting price
- $41.63/month (annual billing)
Best for: teams that report in more than one tool.
Business covers one account each for Google Ads, Meta (including Instagram Insights), LinkedIn, TikTok and Shopify. A sixth account costs extra, and Sheets or Excel delivery needs Grow at $83.29/month.
Supermetrics
Supermetrics is a marketing data platform that plugs straight into Data Studio: add its connector to a report and sign in to each source there.
- Sources
- 3 on Starter, 6 on Growth, all on Enterprise
- Free plan or trial
- 14-day trial, no free plan
- Starting price
- $44/month (annual billing) for 3 sources and 1 user
Best for: marketing teams with a fixed set of channels.
Google Ads, Meta and LinkedIn fit Starter. Add TikTok or a CRM and Supermetrics moves you to Growth at $177/month, about four times the price.
Funnel
Funnel is a marketing data hub that collects and cleans data in its own platform, then sends it to Data Studio, data warehouses like BigQuery and Snowflake, and other reporting tools.
- Sources
- 117 connectors on Starter, 579 on Business
- Free plan or trial
- No free plan or self-serve trial, only a demo
- Starting price
- $300/month (annual billing)
Best for: large teams bringing all their marketing data into one place.
Funnel pays off at scale: with 10+ channels across several tools, not paying for data volume can beat per-source pricing elsewhere. For three ad accounts in one report, it's more than you need.
How to add Google Data Studio connectors to a report
Adding any of these Google Data Studio connectors takes a few minutes.
- Open your report and click Add data.
- Pick a Google connector, or search the partner gallery by app or vendor name.
- Authorize access to your account.
- Select the account, property or table, then review the fields Data Studio detected.
- Click Add to report. For connectors that allow it, edit the data source and pick a new interval under Data freshness.
Some partner tools, including Coupler.io and Funnel, handle part of the setup in their own app. Many vendors' help docs still call them Looker Studio connectors, so search under both names if you can't find setup instructions.
The benefit is that you can clean, filter, or combine sources before they reach Data Studio. Your report then reads one ready-to-use table, with no blends to build by hand.
Common connector issues and quick fixes
Most connector problems show up as an error on a chart or numbers that stop changing. Here are four common ones and how to fix each.
Issue #1: Your report stopped pulling new data
Charts show an authorization error when the account owner's access to the source expires or changes, so the connector can't pull data anymore.
How to fix it
Check the account still has access, then reauthorize the connector in the data source settings.
Issue #2: Charts show a quota error
GA4 and other sources limit how many API requests a report can make. Each chart sends its own requests, so busy reports hit the limit fast.
How to fix it
Lower the refresh frequency, narrow date ranges, and cut the number of charts per page.
Issue #3: Blended data looks wrong or comes back empty
Data Studio joins sources on shared keys, and a mismatch in format or level of detail breaks the join.
How to fix it
Check that join keys match in format, such as dates and campaign names, and that both sources use the same data type and level of detail. For complex joins, blend the data before it reaches Data Studio.
Issue #4: Your report takes too long to load
Every chart queries the source when the page opens, so large, unaggregated tables drag the whole report down.
How to fix it
Pre-aggregate the data at the source, or use the Extract Data connector to cache a snapshot.
FAQ
Are Google Data Studio connectors free?
Google's own connectors are free. Costs come from partner tools, which charge per account, source or plan, and from BigQuery queries beyond the free 1 TiB a month.
Is Looker Studio the same as Google Data Studio?
Yes. Google switched back to the Data Studio name in April 2026, and existing reports and Google Looker Studio data connectors carried over. It's separate from Looker, Google's enterprise business intelligence platform.
How many connectors does Google Data Studio have?
Google has built 20+ Google Data Studio connectors, and partners and the community gallery has more than 1400 apps listed. A large percentage of those are for marketing.
Can I build my own Google Data Studio connector?
Yes, as an Apps Script project built around four functions (getAuthType, getConfig, getSchema and getData), and tutorials for Looker Studio connectors still apply. Most marketing teams skip it, since someone has to update the code whenever the source API changes.
Which connector type fits your data
Use the free Google Data Studio connectors for anything Google already covers. For everything else, match the tool to the job:
- A few ad and social accounts on a tight budget: Porter Metrics or Windsor.ai
- Several sources combined into one table before reporting: Coupler.io
- The same data in Data Studio, Power BI and AI tools: Power My Analytics
- A fixed set of marketing channels: Supermetrics
- A central data hub for a large marketing team: Funnel
If your reports pull from several apps at once, the bigger question is where that data gets combined. Preparing it before it reaches Data Studio keeps reports faster and blends simpler.